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2K Hires Executive From Gambling Firm Ahead of Expansion Plans

2k logo What Dixon's job at 2K is, isn't clear, however, it likely has something to do with in-game monetization. "One thing we’re seeing in the industry is large changes, whether it’s distribution platforms or the way we charge consumers, said Ismailer. "I think over the past year–we’ve brought Melissa Bell on board, who comes to us from Infiniti Motors. We brought Phil Dixon on board, who comes to us from one of the largest gambling companies in Europe. "As these changes happen in the industry, it’s important for us to take on those challenges and decisions we have to make with some outside expertise. Other industries have weathered massive changes in the marketplace, and I think the video game industry is heading exactly into that right now." Ismailer notes his belief that the video game market is heading into a storm of massive marketplace changes, and mentions how it traditionally has been charging consumers is also changing. It appears to weather this storm, 2K has added Dixon and others. Now, what does it say about the industry and what lies ahead for it when a massive publisher like 2K is in need of an expert from a gambling company, well, I'll leave that up to you. Elsewhere in the same interview Ismailer notes that 2K is looking to expand, particularly in the strategy game space, suggesting that Firaxis (XCOM, Civilization) will specifically be expanded upon with a new studio. Further, it is opening other new studios to expand in the AAA space.

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